Consumers in the UK are increasingly looking for food and drink that saves time and allows them to feel they have a better work-life balance.
Indeed, 50% of respondents feel there are not enough hours in the day to fit in all their desired activities, while 56% report making attempts to reduce the time spent on necessary tasks and chores to free up time for more favorable activities, according to firm Canadean.
The report advises dairy brands to introduce products designed specifically with consumers’ tight schedules in mind.
“Breakfast dairy products are most noticeably in demand, with the number of breakfast drinks, yogurts, and cereal pot launches increasing to capitalize on demand,” says analyst Ghina Romani.
A further opportunity which time-poor consumers present is the development of products in pouches.
In Poland, for example, the Day Up brand launched a breakfast smoothie in a resealable pouch format that does not need refrigeration and is formulated with milk, fruit and ancient grains.
Consumers’ attempts to save time often go beyond simply consuming dairy products on-the-go, as they endeavor to reduce the time spent on cooking and preparing meals.
Canadean’s global survey revealed that 37% of consumers in the UK often do not have as much time as they would like to spend on preparing meals or cooking food.
An example of a product which successfully addresses this issue is an item launched by Nabisco in Singapore last year under the Nabisco Easy Cheese banner.
The product is a cheddar cheese in an aerosol format that is quick and easy to apply on bread or crackers.
