Coveris, halal food brand Haloodies and CP Foods have launched a cooked meat range in 46 Tesco stores across Greater London, the Midlands and the North West, and online through Tesco’s website.
Available in selected stores, the launch features seven cooked halal chicken lines.
The Haloodies brand, whose name was created by combining ‘halal’ and ‘foodies’, is a Muslim-owned halal food brand aimed at millennial Muslims.
It was recently awarded listings in Tesco for the first time after identifying a gap in the retail market for the availability, quality, choice and convenience of halal meat.
Coveris was enlisted as a flexible film packaging partner for Haloodies and CP Foods for the supply of printed lidding films.
Extruded at Coveris’ Winsford facility, film is then printed and laminated at its site in Gainsborough. The high barrier top web film utilizes Coveris’ technical capabilities to ensure superior pack integrity, visual clarity and food safety.
Coupled with award winning color management and print, the result is an attractive, stand-out shelf presence for the new Haloodies cooked meats range.
Designed by Yorkshire-based packaging design agency theSpiritof…, the artwork captures the Haloodies brand message ‘for Halal foodies’ using colorful branding, product-inspired imagery and modern typography.
This is brought to life on-press through the use of a CYMK palette and additional spot colors for extra vibrancy.
