Interbev Singapore and C&C Group have entered into a partnership where Interbev Singapore will begin its nationwide distribution of cider brand Magners in Singapore from September 1, 2016.
Sales of Magners by Interbev Singapore will be supported by its business partner, F&N Foods, also a subsidiary of ThaiBev.
“Magners has been long established in the Singaporean market and is one of leading cider brands,” said Conor Hardy, regional director of C&C Group’s Asia Pacific Division.
“This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability.”
