Fonterra has launched its global foodservice brand, Anchor Food Professionals, offering knowledge and optimizing dairy ingredients using Fonterra’s research and development capability to meet the specific needs of chefs, bakers and restaurant owners.
“We’re seeing massive growth worldwide due to the changes in people’s diets and daily lives,” says Fonterra director of foodservice Grant Watson.
“More and more people are grabbing food on the go or dining out – Anchor Food Professionals will help our customers keep up with this growth.”
“Our aim is to grow at two to three times the market,” he says.
The company says the global foodservice market is growing at a rate of 6% every year.
Fonterra is aiming for its foodservice business to be a US$5 billion business by 2023.
It will do this by growing ahead of the market in Asia and taking this new model into North and South America.
In China Fonterra has a market share of between 40% and 80%, depending on the product category.
Half of all pizzas in China have Fonterra cheese on top and more than half of the leading bakery chains in China use Fonterra dairy products.
This market growth is supported by a US$250 million investment in manufacturing plant expansions at four Fonterra sites, Te Rapa, Waitoa, Clandeboye and Eltham over the past three years that have doubled the Co-operative’s foodservice offerings.
Starting in China, Anchor Food Professionals will be rolled out across 60 specialized foodservice products destined for 50,000 customers in more than 50 countries.