An innovative design for fruit juice called ‘Ice Box’, designed by Smurfit Kappa Poland, has won in the Packaging Concept category at the recent Art of Packaging Awards.
The same pack also took third place in the Overall Award covering all categories.
The ‘Ice-Box’ 5L Bag-in-Box pack is designed for easy transportation and storage in the kitchen.
The box has been sized to fit perfectly onto most fridge shelves and the tap has been conveniently located so it can be used to pour the juice directly from the fridge, eliminating the need to remove the pack for use.
It is also possible to add paper cups as an accessory, maximizing convenience and making it ideal for on-the-go consumption.
The colorful cups are the only strong color on the packaging, subconsciously suggesting the color of fruit from which the juice was made.
The Ice-Box outer pack is made of corrugated board, a recyclable and renewable resource, while the minimalistic print underlines the ecological design of the product.
When two of the packages are placed next to each other, the graphic elements depicting apples form a larger graphic.
An additional feature is a three-dimensional cut-out of the word ‘PURE’, to demonstrate the ecological purity of the packaging and of the pure juice inside.
