Women and men from all around the world are becoming increasingly sensitive towards products they consider unnatural.
Additives such as artificial colors and flavors have become a red rag for 67% of consumers worldwide.
Price and brand loyalty, in comparison, are relevant to 34% and 41% respectively, according to a global consumer survey by GNT Group and market research institute TNS.
In Spain, France or Germany, the rate of females who consider healthy and natural food important is 16-22% higher than among males.
In the UK, Indonesia and China, on the contrary, it is the men who top women in their concern for a well-balanced diet.
