PepsiCo’s Mtn Dew Kickstart introduces four flavors to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.
In conjunction with the release of these new flavors, Mountain Dew will build upon its ‘It All Starts With a Kick’ campaign, launching a 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.
For the first time since 2000, Mountain Dew will return to the Super Bowl with a hilarious TV ad that combines fan-favorite ad elements and is guaranteed to have fans talking.
Launched in 2013, the brand generates annual retail sales of more than US$300 million.
With only 60 calories per 12 oz. serving, the four new low-calorie beverage flavors join six previously released flavors – Orange Citrus, Fruit Punch, Black Cherry, Limeade, Pineapple Orange Mango and Strawberry Kiwi.
The new flavors are available at retailers nationwide beginning on January 25, 2016.
