German start-up mymuesli has opened a store in Heidelberg for consumers to buy their favorite muesli, select text and images and print their can design.
The customized packaging is made possible with the 4D Jetmaster Dimension printing technology from Heidelberger Druckmaschinen AG (Heidelberg).
It is the first press of its type that Heidelberg has installed directly in a sales room.
“Heidelberg is supporting creative ideas with digital printing technologies that offer the user and/or end-consumer clear added value,” says Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment.
Four dimensional (4D) printing based on inkjet technology paves the way for the high-quality, cost-efficient customized surface finishing of mass-produced consumer goods.”
Consumers in the mymuesli store on Heidelberg’s Hauptstraße can choose from four favorite, ready-filled muesli mixes and then pay a surcharge to have the packaging designed to their taste.
There are five motifs to choose from that are based on themes related to the city of Heidelberg.
Consumers can also type a message for the recipient on the packaging.
After choosing the muesli mix and motif and enter the text at a special terminal, a mymuesli assistant places the can in the Heidelberg Jetmaster Dimension and then initiates the printing process.
Customers can watch while the can is printed as a finished, personalized, and quality gift.
“Individuality and quality are particularly important to our customers. They don’t just want some muesli, they want their muesli,” says Max Wittrock, co-founder of mymuesli.
“It has never been easier to give family and friends such an unexpected surprise as it is with a custom-printed mymuesli can.”
