Givaudan has created a suite of flavor, taste and texture solutions for the fast-growing high protein dairy products market in Western Europe.
The company aimed to address the issues of authenticity, balance and consistency in high protein dairy as identified by consumer research.
These issues form part of the company’s overall focus and approach with protein.
“In the UK 86% [Mintel GNPD’s numbers] of consumers believe protein is important to stay healthy. Consumers are looking to dairy to provide protein, with almost half of consumers in the UK, Italy and Spain saying they would like to see more high protein yoghurts,” says category manager dairy Thomas Ullram.
“Consumers recognize and understand the role of protein in a balanced diet. High protein products are now no longer purely the preserve of health and fitness products – they are mainstream.”
