Beer company Bud Light has announced an exclusive partnership with Mad Decent Block Party across the US and Canada, which includes the limited release of Bud Light Festival Cans.
Celebrating the music, culture and artistry that surround the Mad Decent Block Parties, Bud Light developed 31 designs – four Mad Decent custom labels and 27 artist-designed labels – that capture the energy of the summer music scene.
The 16-oz Festival Cans will be available exclusively in the markets of the 2015 Mad Decent Block Party summer events.
In true #UpForWhatever fashion, the packaging approach used to create the Bud Light Festival Cans is so advanced, the 31 designs were transformed into more than 31 million possible graphics – so no two cans are exactly alike.
Bud Light says it is the only first beer and brand to use this innovative packaging technology in the US.
“As a LA-based record label, Mad Decent thrives on creativity and we’re thrilled we could implement our packaging innovations to support the release of the Festival Cans this summer,” said Alexander Lambrecht, VP of Bud Light.
Starting on July 31st, Bud Light is bringing the summer’s hottest artists to 18 different cities across the US and Canada with the 2015 Mad Decent Block Parties, an outdoor dance party and concert series in select cities across the US and Canada.
Founded by Grammy-award winning artist Diplo, Mad Decent aims to bring new genres and cultures to light in the ever evolving music world.
The exclusive Mad Decent cans are part of Bud Light’s Summer Bucket List program, where the beer brand is helping fans across the country have the best summer ever with amazing experiences and events.
