Smurfit Kappa received the European Innovation Recognition Award for outstanding innovation proposals across Europe by Nestlé.
The packaging company judged by internal teams at Nestlé on the basis of a series of solutions demonstrating innovation, proactivity and practicality.
The awards mark a year of innovation at Smurfit Kappa.
In June 2014, the company launched its new global brand strategy ‘Open the future’, designed to deliver customer growth through insights and innovation and to develop packaging solutions that drive business success.
In April 2015, Smurfit Kappa launched its industry-leading Global Experience Centre, the flagship hub of a global network that harnesses local expertise to develop packaging solutions with customers to maximise their business success.
Based in Schiphol, Amsterdam, it is the largest paper-based packaging experience centre in the world.
The centre was launched at Smurfit Kappa’s annual Innovation Event, which also saw the unveiling of Shelf Smart, a new concept to help customers like Nestlé develop the optimum shopper marketing solution in a risk-free environment
It helps improve customers’ brand performance at the point-of-purchase.
