FRijj, UK’s flavored milk brand from Dairy Crest will be relaunching its premium milkshake range, FRijj Supreme, later this month.
Having undergone a full recipe refresh, each 375ml bottle of FRijj Supreme will also sport FRijj’s reinvigorated logo and packaging design, bringing it in line with the FRijj core range, which adopted the new artwork in October of last year.
Developed in line with Dairy Crest consumer research, the new FRijj Supreme recipes have been enhanced to make them even more indulgent, packing a full-on taste experience and luxurious mouthfeel demanded by consumers.
The new recipes will be signaled via an on-pack flash, helping to create stand out on shelf and alert shoppers to the change.
“FRijj Supreme has a decadent flavor and texture, ideal for the sweet treat occasion or as a dessert alternative,” says Laura Sheard, head of marketing, dairy drinks.
IRI Total Market says the FRijj brand has a current worth of £54.4 million (US$79.7 million) and Kantar World Panel reports the product is bought by one in five UK households.
The FRijj Supreme range includes four flavors – Honeycomb Chocolate Swirl, White Chocolate Raspberry Swirl, Sticky Toffee Pudding and Banoffee Pie.
