Sanofi launches a new probiotic supplement for kids in South Korea’s Costco stores under the global Cenovis Kids brand.
The new supplement with vanilla flavor and teddy bear shape is produced by Anlit Ltd., Israel, and designed specifically for kids.
“We chose to work with Anlit since they have unique dietary supplement solutions designed for children,” says Joo Yuen Park, Cenovis Kids brand manager for Sanofi.
“They specialize in making children’s supplements attractive to them and their parents, helping to improve the child’s health and well-being.”
The global probiotic supplements market has witnessed a 13% increase in product launches in 2014 over 2013, as tracked by Innova Market Insights.
The leading positioning for global probiotic supplements tracked in 2014 were: digestive/liver health, immune health and for children’s health.
“Making an ideal supplement for kids is a complicated task,” explains Shai Karlinsky, VP of marketing and sales at Anlit.
“As a father, I’m committed to provide a balanced diet for my kids. But not all children follow a healthy diet. Our job is to help them, and their parents, improve their daily nutrition without compromising on flavor.”
According to Anlit nutrition scientists, the secret to developing a high-quality supplement for children is making sure all active ingredients, especially its formulae containing friendly lactic acid bacteria and prebiotics, deliver promised benefits, yet maintain an appealing flavor that is so important for children.
Its Kidi Bites technology overcomes challenges of flavor and aroma, providing a tasty and healthy solution for children.
The matrix, with a vanilla flavor and smooth texture, greatly appeals to children and provides a shelf-life of two years.
The probiotic Cenovis Kids line is customized for children aged two years and older.
It is gluten-free, sugar-free, easily chewable and produced with Anlit’s proprietary microencapsulation technology that overcomes taste and texture challenges.
It is marketed in cube-shaped units of 20 supplements per blister-pack.
Each cube is individually sealed in a foil blister to ensure prolonged stability.
The supplement contains no artificial colors or preservatives and is kosher-certified.
Anlit will present this supplement and other novel products at Vitafoods Europe-FPE, May 5-7, 2015.
