Herma’s self-adhesive materials division is expanding to the Middle East for the first time, after having appointed Wassim Khatib as its exclusive sales partner for self-adhesive materials in the Levant and surrounding regions.
The Syrian-born representative operates from the Lebanese capital Beirut.
In addition to Lebanon, Khatib will focus on markets such as Syria and Jordan.
“Despite all problems and crises, the Middle East is a region with increasing purchasing power, a relatively young and growing population, and a clear trend towards urbanization,” says Harald Wallner, in charge of international sales of self-adhesive materials.
“Trade structures are also developing rapidly. These factors are interesting growth impulses for the packaging industry. This means that the demand for self-adhesive materials to produce labels will grow automatically.”
Khatib says this growth will not unfold equally across all industry branches.
“We expect that demand for labels will increase especially regarding food packaging, pharmaceutical products, and industrial applications”, he says.
“For these fields, Herma has developed very interesting self-adhesive materials that facilitate further processing for label production and increase user benefits without being classified as special materials.”
