UPM Raflatac launches VANISH, a new range of ultra-thin, clear films for beverage, personal care and food package labeling in the Americas.
These products offer the no-label look on glass and other clear rigid containers.
The range of clear polyethylene terephthalate (PET) films has a 0.92 mil face stock for imagery previously considered unattainable by creative designers.
Additionally, their dimensional stability, ink reception and dispensing properties allow manufacturers to enjoy productivity gains and realize packaging material reductions throughout their processes.
Using the film label stocks rather than pre-printed bottles and cans, companies in the beverage industry can lower investment costs and increase storage space.
They need not maintain large inventory levels with the risk of a sudden change in messaging or graphics, and these products will allow for new decorating methods (raised textures, scents, glow-in-the-dark inks or ultra violet fluorescent imagery) and increase the capability to create small batches, seasonal brews or even spur-of-the-moment, event-specific options.
Additionally, the label stocks have a water-whitening resistant adhesive to help ensure bottles and cans retain a high-end, no-label look in the ice chest or cooler as well as on the shelf.
The films also enable food and beverage manufacturers to showcase products on glass or rigid plastic containers with designs.
