Amcor Flexibles has partnered with Hovis to develop the new Hovis Seed Sensations bread bag made with predominantly renewable polyethylene (PE).
These bread bags are made with renewable plastic with 75% lower product carbon footprint than the former traditional bread bags made with plastic from non-renewable fossil sources.
Seed Sensations, the most premium product in the Hovis range, is the first to be re-launched using renewable PE bags.
“The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new packaging format”, said Richard McQuillan, Hovis marketing manager.
“We knew we had a breakthrough proposition with the new renewable PE bread bag and have been able to work closely with Amcor Flexibles to both maximise the development and ensure we gain official certification.”
“The Product Carbon Footprint of this product has been certified by the Carbon Trust. As part of the total Hovis Seed Sensations brand re-launch, we will be communicating about the reduction in carbon footprint on pack and on our website so that our consumers understand the importance of this change for the environment”.
“The Advanced Sustainability Stewardship Evaluation Tool (ASSET) is a key element in our journey towards excellence in sustainability”, says Dr. Gerald Rebitzer, Amcor Flexibles Europe & Americas sustainability leader.
“In May 2012, the background methodology and data content of ASSET successfully achieved certification from the Carbon Trust, a global organization in carbon management and carbon footprint certification.”
