SUN Automation has launched a range of digital printers – CorrStream 66, 40 and 20 – for corrugated packagers to print on demand of high quality, colorful shelf ready packaging or SRP in smaller batch runs to specific print or order quantity – with no minimum requirement – for seasonal, regional or event-based promotions.
Its cyan-magenta-yellow-key/black or CMYK digital printers allow graphics to press in hours instead of days, small or large production runs at speeds of up to 70m/min (4,200 1m2 sheets per hour), graphic changes, data merge capabilities and mass customization.
This enables beverage manufacturers to create packaging to attract and excite their consumers.
“This equipment brings corrugated in line with other event-specific packaging formats for the drinks industry – if the whisky label can be customized so can the outer box,” says global product manager Sean Moloney.
“This is a new opportunity for corrugated to be supplied on demand for any event (same box, different prints).”
“Interest from marketers and packaging buyers in digital packaging is growing, due to its ability to provide high quality, variable graphics with short lead-times and lower stock costs,” he says.
“The corrugated industry needs to react and become yet more flexible in offering even greater variety in print to aid sales in an ever more sophisticated consumer space.”
