T-Sugars, the brand of Raffinerie Tirlemontoise for the non-European market, has integrated Velcro Brand Press-Lok closures into its packaging.
T-Sugars’ gourmet brown rock sugar pouch will now feature the closures, improving both shelf presence and customer convenience.
First launched in Singapore, the rock sugar bags will soon be made available in Europe.
Recognizing a need for packaging differentiation, Raffinerie Tirlemontoise has decided to move some of its products from traditional paper wrapping to flexible plastic packages with the Press-Lok closure.
As the closure minimizes misalignment with a series of interlocking micro features that connect at multiple levels, even after repeated use, the closure technology provides users with an intuitive closure for secure storage, says the company.
T-Sugars’ new packaging was created by Amcor Flexibles Porto, part of the Amcor group, a global leader in responsible global packaging solutions.
The closure system is a proprietary hook-to-hook technology, offering alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
