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Asia Pacific: Offer more single portion, convenient packaged products for consumers in South Korea, says report


Packaging companies in South Korea need to capitalize on consumers’ need for conveniently packaged products in single portion sizes that are convenient to eat on-the-go, according to a report by Canadean.

It finds South Koreans are leading increasingly busy lifestyles owing to longer working hours compared to other major Organisation for Economic Co-operation and Development or OECD countries and longer one-way commute journeys.

It states as eating occasions are getting shorter, packaging companies need to provide innovative solutions that allow consumers to eat while commuting or working at their desks.

Gooksoo, a dry noodle brand in South Korea, has introduced a folding box for noodles that is quickly and easily assembled ready for consumption.

The report says the box is convenient to store and transport, and is ideal for fast pace lifestyles as it allows consumers to have their meals conveniently.

The pack qualities that make for an effective on-the-go product, such as single portion, lightweight, easy-to-carry and easy-to-open, will also help manufacturers to better target the other key demographic group in South Korea.

Catering to the elderly

The percentage of consumers aged 65 and above is set to more than double between 2000 and 2020 making them an age group not to be ignored by marketers.

Often older consumers have smaller appetites and live in single or dual member households.

The effects of this trend are already being felt in pack size.

For instance, as demand for more convenient, smaller packs grows, packs sized 0-250 g/ml will increase their share of the South Korean ready meals, breakfast cereals and frozen meat categories between 2010 and 2016.

Sajo has introduced an easy-to-open and lightweight metallic can for its premium tuna, providing an easy opening solution targeted mainly at older consumers.