The global hydrocolloid market is set to grow at a compound annual growth rate of 5.57% over the period 2014-2018, according to Global Hydrocolloid Market 2014-2018.
Research and Markets states that one of the key factors contributing to this market growth is the increasing demand for healthy and natural food products.
It adds that the market has also been witnessing increasing demand for confectionery products.
However, the threat of ingredients and raw material contamination could pose a challenge to the growth of this market.
According to the report, the global hydrocolloid market in the retail Industry is witnessing increased investment by vendors in their research and development activities.
The market is witnessing numerous innovative products and compounds being introduced, such as the gelling process.
In addition, vendors are working to reduce the cost of product distribution, and their storage and maintenance.
Furthermore, rapidly changing technology and changes in consumer preferences are forcing vendors to deliver innovative preserving techniques that are highly efficient to survive the commoditization in the market.
Thus, the market is expected to witness the development of innovative hydrocolloid products during the forecast period.
Health drivers
According to the report, one of the major drivers in the market is the increasing demand for healthy and natural foods.
Hydrocolloids are natural and healthy to consume, which also help keep food safe and fresh without the need for any added preservatives.
The awareness of this fact among end-users is propelling the growth of the global hydrocolloid market.
Further, the report states that the major challenge faced by the market is the threat of ingredient and raw material contamination which is a major threat that vendors often face during the manufacture of products.
Such issues will not only decrease the company’s sales, but will also destroy its brand image.
