Brazilian Packaging Association ABRE in December 2013 said the average number of beverage cans used in 2012 per consumer in Brazil rose to 103, a 12% increase from 91 cans used the year before.
While many of these cans are for beer or soft drink applications, it says an increasing number of brands that produce specialty drinks, such as juices, liquors and mixed beverages, are turning to CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a subsidiary of Crown Holdings, Inc. to drive greater market penetration in the country.
For instance, ready-to-drink caipirinhas sold in cans provide a convenient packaging format for indoor and outdoor events and eliminate the need for consumers to purchase separate ingredients or have the necessary mixing and measuring apparatuses.
For alcoholic drinks and specialty juices, high definition printing can be used to create colorful and intricate decoration on beverage cans, capturing consumer attention at the point of purchase.
“Our new 550 ml in 66 mm diameter and 425 ml in 58 mm diameter beverage can sizes, the 360 End, a full aperture end, and Pictoris high definition printing technology are just a few examples of the innovation we can bring to specialty drinks brands,” says Rinaldo Lopes, president, Crown Brazil.
The aluminum can continues to be a popular format for beverages among Brazilian consumers because it is quick to cool, lightweight, stackable and easy to store.
