Sidel has won two international awards in October 2013 for a polyethylene terephthalate (PET) bottle for Société des Eaux d’Aix-les-Bains (SEAB), a French producer of bottled mineral water.
The bottle marked a number of design firsts in the bottled water market as the only triangular mineral water bottle produced in PET and the only one without a conventional label.
Awards
The first award was presented at the Beverage Innovation Awards on 19 September 2013 during the Drinktec international trade exhibition in Munich, Germany, where Sidel received in the ‘Best bottle in PET’ category.
The annual Beverage Innovation Awards is now in its 10th year and returned to Drinktec in 2013 to reward and acknowledge excellence in beverage products, packaging, marketing and sustainability.
More than 370 entries were received from 40 countries for 29 categories.
Less than two days later, Sidel received the bronze award in the Beverages category for the same bottle at the Pentawards on 21 September 2013 in Barcelona, Spain.
The Pentawards is a worldwide competition on packaging design.
Sidel said the judges at both the Pentawards and the Beverage Innovation Awards were impressed by the high-quality look and feel of the SEAB bottle.
The triangular format proved particularly challenging in terms of stability, with the bottom of the bottle small in comparison to its body.
SEAB, Sidel collaboration
SEAB worked with Sidel’s design team to create an attractive-looking bottle for the French hospitality sector.
The triangular shaped bottle has its logo and product information engraved using a using a laser machine.
This helps give the appearance that the bottle is glass rather than PET, recognising that French cafes, restaurants and hotels traditionally serve water in glass bottles and carafes.
Sidel says has more than 50 years of design expertise, with an in-house team that works with beverage producers around the world, responsible for 450 new concepts and some 5,000 bottle drawings every year.
