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Europe: Carl Kühne unit renames

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The business unit of Carl Kühne KG has been renamed to Kühne Food Partners.

The vinegar and delicatessen food company provides individual product and packaging solutions beyond the classic business-to-consumer product range to customers from the industries for further-processing food industry and system gastronomy (including Burger King and Subway) in more than 80 countries around the world for years.

“A separate market identity, including its own logo, was necessary to clearly differentiate our classic retail range as well as to better communicate the professionalism of this sector to the outside world,” says Stefan Leitz, member of the management board at Carl Kühne KG.

“With the change of name to Kühne Food Partners and the fitting claim ‘Making Food Work’, we summarize our expertise in the consultation, conception, and implementation of individual product and packaging solutions for industry and system gastronomy, and as such create a clear market positioning with respect to existing and potential customers,” said Carsten Gelahr, director of Kühne Food Partners.