Chr. Hansen launches a camel forum on social networking site LinkedIn.
The initiative comes after a corporate social responsibility project in 2012 by the company and Kenyan-based Oleleshwa Enterprises Ltd to improve the living conditions of small-scale camel owners.
The project focused on the development of basic knowledge about camel cheese production to enable camel owners to produce camel cheese for sale and personal consumption.
It ended with the development of several camel cheese recipes, which have been collected in a simple camel cheese manual available for download.
“We now realize that the more knowledge we generate, the more need for further development and information we have and for that reason we have created an external platform where people all around the world can share their knowledge, experiences, and recipes on camel milk products,” says Rolando Saltini, global marketing manager cheese, Chr. Hansen.
“Everyone will be able to make suggestions, questions and comments regarding camel milk and camel milk products. It will be an independent platform but with a link to Chr. Hansen”,
This open discussion platform will mainly be educational, while it can help inspire the development of more recipes in the future.
For instance, camel cheese is not widely produced on an industrial level and on the long term, this forum may contribute to the camel cheese consolidation on specific markets.