Dean’s Sour Cream and Cottage Cheese products have donned a new packaging concept that is originally developed and used throughout Europe on supermarket shelves in the US.
“This new packaging line is completely recycle-able and conforms to almost all sustainability programs. The curved bottom profile of these packages allows consumers to easily scoop up every last bit of the product,” said Rob Hollandsworth, group vice president.
The company said the package structure design enables less negative space between packages; in the case, on the truck and ultimately on the shelf.
It added that consumer research verified that the new packages are convenient for scooping up the product with a spoon, a chip, a vegetable, a cracker, or other ways.
It also verified that consumers find the stackability a real benefit.
And lastly, the new packaging concept addresses environmental concerns.