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Asia Pacific: Pakistan’s milk brand gets Ecolean’s lightweight packaging touch

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Pakistan’s Engro Foods has relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging.

The shape and large printing surface of Ecolean’s 250ml aseptic package is set to make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.

In early 2013, Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging.

Ecolean’s lightweight package offers easy tear-off, pouring and handling for Olper’s 250ml product.

The package can be used in microwave ovens, which is perfect in a country with a

Ecolean says Pakistan is the third largest milk producing country in the world, with huge growth potential.

More than 90% of milk is unpackaged and half of the population below the age of twenty.