Tetra Pak has won a 2014 WorldStar Award for the Tetra Brik Aseptic 1000 Edge carton package.
An innovation based on the familiar shape of the Tetra Brik Aseptic package, the product was commended by World Star’s panel of 25 industry experts for delivering superior ease of handling, pouring, opening and reclosing for consumers.
In addition, the environmental credentials, graphic design potential and the ingenuity of construction were all cited by the awards panel as major benefits of the package.
The Tetra Brik Aseptic 1000 Edge with LightCap 30 screw cap features a sloping top panel, which stands out on the shelf and improves consumer pouring experience.
In addition, with its cost advantages, robust stacking capabilities and recyclability benefits, the carton is suitable for packing liquid food such as milk, juice, nectars and still drinks with ambient distribution.
Since its launch in 2011, it has been deployed by more than 50 dairy and juice customers in more than 25 countries worldwide.
The judging of the 2014 WorldStar Awards took place on November 7, 2013, when representatives from 24 packaging associations, members of World Packaging Organisation, reviewed 249 packaging projects applied from 35 countries.
