UNI Packaging has won an Oscar at this year’s Oscar de l’Emballage held in Paris, France on November 26, 2013.
The award was for the production of a multiple range of YOOJI stand-up pouch designs, printed using a new digital print for flexible packaging offering, UNI-Digiflex.
UNI Packaging produced 16 designs for YOOJI’s organic frozen vegetable purées for designed for babies.
Using UNI Packaging’s digital print technology, YOOJI could produce packaging for its entire range of recipes.
“Had we gone down the route of conventional printing, we would have had to limit our launch to five products and certain key designs simply wouldn’t have been produced,” said Phillippe Briffault, co-founder of YOOJI.
Using the flexible UNI-Digiflex print solution, the designs were used to maximize the marketing and communication opportunities, including the social media.
With digital printing, YOOJI could update and change packs quickly.
“Each time you buy a pack of broccoli, for example, the pack will be updated and refreshed,” said Briffault.
