Corbion Caravan research has found that 90% of consumers rate the expiration date as extremely or very important before buying donuts.
The research also found:
• 86% of consumers who believe donuts should stay fresh five to seven days would like four to six more days of freshness; and
• 57% of consumers would buy additional varieties if the donuts lasted longer.
The compamny has created the enzyme solution Ultra Fresh Sweet 275 to add freshness, enhance taste and texture, extend the expiration date and reduce waste of donuts.
“No one wants a hard, stale donut,” says Abby Ceule, director, product portfolio and category management.
“People want sweets to be worth the calories. With Ultra Fresh Sweet, consumers get exactly what they want – great-tasting donuts that stay soft and delicious longer than before.”
