Coca-Cola’s Del Valle Reserva brand of juice won the Technology in Beverage Packaging prize at the 2014 ABRE Awards for being the first brand to use Tetra Pak cartons with bio-based low-density polyethylene (LDPE) films derived from sugar cane.
“Tetra Pak has been characterized by its expertise and leadership in renewable resources,” said Rino Abbondi, technics and logistics VP at Coca-Cola Brazil.
“The packaging with green technology is part of that. Our participation in this innovative process, with Del Valle, is also the result of the environmental vision already incorporated into the DNA of Coca-Cola.”
The juice in Tetra Prisma Aseptic 1000 reaches more than 200 million Brazilian consumers every year.
Following the successful pilot with Coca-Cola’s Del Valle brand at the beginning of the year, Tetra Pak has introduced cartons with bio-based LDPE to more than 150 customers that source from Tetra Pak Brazil since April, a total of more than 13 billion packs every year.
Combined with paperboard, the use of bio-based LDPE increases the content of renewable materials to 78% in the Tetra Prisma Aseptic package used by Coca-Cola.
Produced by biopolymers producer Braskem, bio-based LDPE used in Tetra Pak cartons has the same physical and chemical properties as the traditional fossil-fuel derived polyethylene.
The 2014 ABRE Awards is organized by the Brazilian Packaging Association (ABRE) and is designed to recognize quality, technology, design, functionality and innovation within the packaging industry.
