German company Jäger und Sammler has chosen Innovia Films’ compostable flexible material, NatureFlex as the packaging for its range of premium energy bars.
Founded earlier this year in Berlin by Janine König and Ivan Perez, Die Kraft des Urstromtals “The Force of the Glacial Valley” was set up to develop, produce and market energy food.
The company name originates from the fact that Berlin is located within an ancient glacial valley that carved out the landscape many thousands of years ago.
“As our Jäger und Sammler bars are 100% organic, the wrapping should also have cutting edge characteristics. Innovia Films’ NatureFlex fits the bill perfectly for us,” says Perez.
“The compostability of this film in combination with it being manufactured from renewable resources is exactly what we were looking for in our approach towards healthier food where no harm is caused to the environment.”
The film begins life as a natural product – wood and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks.
It offers advantages for packing and converting such as inherent deadfold and anti-static properties, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.
Jäger und Sammler energy bars are gluten-free and contain no added preservatives or flavor enhancers.
They are available in three flavors – fruity (suitable for vegetarian diets), fiery (suitable for vegan diets) and hearty and combine a well-balanced mix of high nutrients with digestible carbohydrates, vitamins, essential fat and proteins.
The hearty variety contains red deer jerky.
It is the first energy bar in Europe to introduce dry meat suitable for paleo (extreme high protein) diets.
