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World: Children’s snacks packed in NatureFlex


South African company KiddieKix that produce all-natural children’s health products has adopted NatureFlex to wrap its cereals and dried fruit snacks.

“At KiddieKix our aim is take care of our children’s future, which means creating an entirely eco-sustainable product, including the packaging,” says Alison McDowell, KiddieKix founder.

“We sampled many compostable materials for our inner packaging and nothing compared to NatureFlex. In terms of feel, quality, strength, durability and barrier protection NatureFlex came out streets ahead of any other product.”

The use of NatureFlex flexible packaging film ensures that KiddieKix’s product philosophy is strengthened because it matches the company’s core messages.

These films are independently certified to meet the American ASTM D6400 and European EN13432 standards for compostable packaging.

They begin life as a natural product, wood which is sourced from certified plantations operating good forestry principals.

They also have high seal strength and integrity, excellent gas, aroma, ultra-violet light and mineral oil barrier, grease and chemical resistance, dead fold and anti-static properties, enhanced printing and conversion.