Visitors to drupa 2016 from May 31 to June 10 in Dusseldorf, Germany, will experience print in a new way at drupa cube.
This conference and event program will feature applications for printed products in numerous industries and areas of life.
“New technologies like printed electronics and three-dimensional (3D) printing, creative multichannel applications and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print,” says Sabine Geldermann, director.
“This potential is the focus of drupa cube, with its international conference and event program.”
“Through an interdisciplinary approach, it is also designed to bridge the knowledge gap about the relevancy and functionality of print that often exists between printing professionals and their creative agency, marketing, and brand owner clients across a variety of vertical markets.”
In contrast to the first two cube conferences in 2008 and 2012, the 11-day program is not organized by target group but rather, based on six key drupa 2016 themes – multichannel, print, functional printing, 3D printing, package production and green printing.
For the first time, drupa cube will address vertical markets such as food, consumer goods, interior design, cosmetics, pharmaceutical and healthcare industries; and the financial and public sectors.
“In this way, we aim to attract new visitor groups to drupa and inspire them with the possibilities of print,” adds Gelder-mann.
