In its 10th annual Corporate Responsibility and Sustainability report, Coca-Cola Enterprises (CCE) has committed to reducing calories per liter across its entire portfolio by 10% by 2020.
It also wants to:
• Halve the carbon footprint of its business by 2020;
• Ensure that 40% of the PET it uses is recycled polyethylene terephthalate (PET) and/or PET from renewable materials by 2020;
• Support the skills development and learning needs of 250,000 young people every year.
The bold calorie reduction target represents a significant leadership position for the soft drinks industry amid growing concerns about calorie intake and obesity.
CCE has also committed to encouraging people to be physically active, targeting three million people across its territories by 2020.
The report also highlights key sustainability milestones.
These include a 29% carbon footprint reduction in absolute terms since 2007 and a new high level of recycled PET usage, with rPET contributing a third of all PET volume.
