Following its successful introduction with Finnish dairy Valio, Tetra Rex Bio-based, a fully renewable package is now being rolled out to Tetra Pak customers worldwide.
Valio has been selling its Valio Eila brand of lactose free semi-skimmed milk drink in Tetra Rex Bio-based for the past three months and now plans to use the fully renewable package for some other products in their range.
The company has also decided to use Tetra Pak’s 100% bio based closures for all their gable-top packages.
“After all of the hard work and significant investment that has gone into bringing this package to market, it is hugely rewarding to get such a positive response from both Valio and their consumers,” says Charles Brand, executive VP of product management & commercial operations for Tetra Pak.
Tetra Rex Bio-based is now available in a range of sizes, from 250ml to 2000ml, for all chilled milk specifications.
The package will soon be deployed by more customers in Europe, and the company is already having discussions about launching it with dairy companies in other parts of the world.
Tetra Rex Bio-based is manufactured solely from a combination of plastics derived from sugar cane and paperboard.
Like the Forest Stewardship Council certified paperboard, the plastics can be traced back to their origin, affording the package the highest category of bio-based certification from Vincotte, the internationally-recognized assessment body.
The bio-based plastics used by Tetra Pak are produced by Brazilian chemical company, Braskem, which sources all of its feedstock from sugar cane grown on degraded pastures.
“Tetra Rex Bio-based offers customers a fully renewable package made from materials that can be traced back to their plant-based source,” says Brand.
Tetra Rex Bio-based scooped a Gold Award at the Pro2Pac Excellence Awards in the UK in March 2015 for being the world’s first carton made entirely from plant-based, renewable packaging materials.
The 100% renewable package can be identified by the words ‘Tetra Rex Bio-based’ printed on the gable of the package.
