RPC Superfos’s SuperLock pot has enabled a new berry and fruit purée to stay fresher for longer.
Swedish fruit and berry company Finnerödja produces a range of organic juices, fresh and frozen berries.
The company has now launched a new product called Bara Bär – meaning Simply Berries – which comprises berries and stewed apples.
The company’s slogan is ‘Directly from the woods and the fields’ and the new product in three varieties – sea buckthorn and mango, blueberries and raspberries, all containing no additives or sugar – is packed directly into the SuperLock pot for convenience and long shelf life.
As a new product on the Swedish market, the packaging had to live up to the standard and send a clear signal about originality.
Following a recommendation from the filler Trensums, Finnerödja decided to use SuperLock, as the company’s market and sales representative Frida Engström explains: “To us, the SuperLock pot with oxygen barrier protection appeared to be the obvious choice. We had a unique, new product to sell, so the packaging solution had to match this profile.”
“The click-on screw lid pleases our customers.”
“The easy opening and reclosure is ideal for people, who quickly want to boost a yogurt, make some porridge tastier or twist a smoothie with healthy berry purée,” she says.
The injection molded polypropylene SuperLock pack with barrier protection has won several international prizes, notably because of its extremely low oxygen transmission rates that mean that most convenience products can stay on shelf under ambient temperatures for up to two years.
