Carrington Tea is using Innovia Films’ bio-based NatureFlex packaging films for its Carrington Organics Tea line.
This flexible packaging material is derived from wood pulp sourced from managed plantations and is certified to be over 90% bio-based and home and industrial compostable.
High barriers to oxygen and moisture ensure product freshness.
The teas are packaged in a 20-bag retail-ready ‘soft pack’, developed in conjunction with Fastik Label and Supply. This packaging format is commonly used in Europe for economy-sized packaging, however this is rarely seen in North America.
“For our organic tea we felt that a compostable package would complement our product and speak to people who want to make a positive impact on the environment,” explained Debbie Shandel, EVP and chief marketing officer at Carrington Co., LLC.
“Flexible material also offered us a unique packaging approach and a chance for differentiation, as tea bags are predominantly packed in a box or can.”
“Functionally, NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print,” she said.
The new Carrington Organics Tea line is offered in three flavors including two herbals – Chamomile and Soothing Herbal, as well as Green Tea Lemon.
The Carrington Organics Tea contains 20 tea bags per package and is available for purchase at select grocery stores and online.
The products are organic-certified and packed in the US.
