Canadean forecasts the volume of the Indian herbs, spices and seasonings market to grow by 14% between 2013 and 2018.
It says the two most motivational consumer trends in the Indian herbs, spices and seasonings market are changing age structures and life stages.
It adds the rise of urbanization means that manufacturers must respond to the desire for products meeting busy consumers’ needs.
Large Indian spice brands are investing in marketing and advertisements in more rural areas – a vast, untapped consumer base outside the larger cities.
Big Western foodservice outlets such as McDonalds and KFC have altered their menu to include spicier products to appeal to the Indian palate.
