Sayeed International will work with Sidel to introduce the latest beverage solutions to the Pakistan market and drive better local service and support, including spare parts supply.
The agreement with the new agent was signed at the Gulfood Manufacturing food & beverage processing event in Dubai early this month.
“Pakistan is becoming one of our key markets in the Greater Middle East region and we have been present here for many years,” says Andrea DelGrosso, regional commercial director at Sidel for the Greater Middle East.
“Over the past few years, we have noticed a robust growth in demand from consumers for various beverage products, which in turn has generated strong demand from beverage producers and converters to acquire the latest technologies, helping to reduce cost and increase speed of production.”
Sidel says Pakistan’s population rate of 196 million has a growth forecast of 1.49% by the end of 2014.
According to Euromonitor statistics, the population consumed a total of 1.66 billion liters of soft drinks products in 2013, equivalent to 7.9 liters per capita, with an anticipated compound annual growth rate of 7.8% predicted for the period 2013-2018.
In this sense, Pakistan ranks 42nd in size in terms of beverage consumption globally, and sixth in terms of growth.
