Krispy Kreme UK has awarded a three year contract to Zetes for its ZetesAres Direct Store Delivery (DSD) solution.
The specialty doughnut maker has opted for a SaaS solution powered by the Zetes MCL Mobility Platform, to ensure ease of deployment and management.
Zetes will supply Krispy Kreme with a fully managed service, including hosted software, hardware devices with remote mobile device management and all support services, for a fixed monthly fee.
ZetesAres is an advanced, fully managed DSD solution, which manages a perishable consumer goods supply chain.
It gives manufacturers a high level of control and visibility over delivery and sales processes using a mobile device, increasing sales revenues and improving demand forecasting.
In the UK, Krispy Kreme delivers freshly made doughnuts to more than 50 retail and 600 wholesale locations every day.
The company operates an accurate demand planning model, capturing real time sales data to ensure the right products are delivered to the right locations each day.
In addition to this, Krispy Kreme gives its 650 outlets a high level of flexibility over which items to re-order, while also allowing un-scheduled deliveries with varying demand.
Field based workers work with mobile devices that capture real-time delivery and collection information for Krispy Kreme to accurately forecast demand and manage their on-shelf availability for stores from a remote location.
The cloud-based ZetesAres solution enables centralized management of mobile applications, devices and users.
“Our investment in ZetesAres will ensure stock management and replenishment is completed efficiently in real-time, allowing us to scale operations quickly as the number of our sales outlets continues to expand,” says Nicola Fisher, Systems Manager at Krispy Kreme.
“By opting for a fully managed service, we have immediate access to an advanced supply chain technology infrastructure to help increase revenues, with minimal impact on our existing information technology resources and capital expenditure.”
