Korean company Dr. Chung’s Food is launching a beverage that is targeted mainly at young women who want to eat healthily, without missing out on great taste in the country.
Under Vegemil brand, the company is bringing out a ultra high temperature (UHT) soy drink with apple-mango juice.
The beverage contains natural bits of nata de coco and peach, using the drinksplus technology from SIG Combibloc.
The technology process beverages with up to 10% natural particulate content and aseptically fill them in carton packs on standard filling machines for liquid dairy products and non-carbonated soft drinks.
“Our primary target audience is young women who want to eat a diet that’s healthy and delicious. This will put soy drinks in a new light because for the first time, thanks to the healthy, natural bits, the added value in the drink can actually be felt on the tongue,” say Il Hwan Jung, Marketing Manager at Dr. Chung’s Food.
“The straws that come with the carton packs have a large, 6mm diameter.”
The product is offered in the aseptic carton pack combiblocMini 200ml with metallic print and straws of 6mm in diameter.
Soy drinks market constantly shifting
Soy products have a long tradition in Korea, says SIG Combibloc.
Between 2010 and 2012, the soy drinks market recorded top-line growth of about 33%.
Since 2013, however, the market has stagnated.
Up to now, the main consumers of UHT soy drinks have been middle-aged people.
So the new product range was tailored predominantly to the taste preferences of this target group.
In addition to plain soy milk, soy drinks with black beans and black sesame have always been among the best-selling varieties in Korea.
Flavored soy drinks, on the other hand, are targeted primarily at children and teenagers – but these products have only a very small share in the overall market for soy drinks.
