Barry Callebaut is offering reformulation solutions for everyone on all occasions.
“By having introduced different variations to the classic formula of chocolate step by step since the ‘90s, Barry Callebaut can present itself today as the market leader in innovation,” Marijke De Brouwer states. “We are leading the way towards chocolate reformulation solutions that fit into the everyday life of every consumer.”
Barry Callebaut has offered its reformulation solutions with four chocolate choices: rational, parental, recommended and emotional.
“The rational choice is one for a balanced chocolate, the parental choice is inspired by the wish to pay special care to what our children are eating, the recommended choice is the result of health consciousness and the emotional one is about the choice for classic chocolate,” said Peter Boone, chief innovation and quality officer.
“By presenting specific solutions for every option, we are offering chocolate for everyone, at every moment of the day.”
