Cargill and ConAgra Foods will bring the Hunt’s line of condiments and ACT II microwave popcorn to Brazil.
Under the partnership, Cargill will distribute Hunt’s products produced at ConAgra Foods plants in the US, specifically tomato ketchup in two packages (383g bottle and 567g squeeze bottle); yellow mustard in 340g bottles; and barbecue sauce in 510g bottles in three flavors – Original, Hickory and Mustard and Honey.
ACT II microwave popcorn will be produced and distributed locally for the first time, including Regular (85g bag), Butter (85g bag), Light Butter (80.8g bag), Extra Butter (85g bag), and the promotional packs (Pay Three, Take Four) in the Regular and Butter flavors.
In the past three years the condiments market has grown 4.5% a year; the main product in this category is tomato ketchup, which accounts for about 93% of this market, accoridng to Cargill.
In Brazil, it says the microwave popcorn market has considerable growth potential as a result of strong sales of microwave ovens to the country’s new middle class in recent decades.
Starting in October, Hunt’s line of condiments will be available in supermarkets and other food retailers nationwide, and ACT II microwave popcorn will be distributed through supermarkets in the state of São Paulo.
