Ardagh Glass has created a new “Diamond” glass bottle for Harrogate Water Brands, an independent owner of Harrogate Spring Water and charity water brand Thirsty Planet.
This packaging is a part of the brand’s new campaign to further reinforce its position as a premium British spring water.
The design builds on the original award-winning embossed sparkle design created by Ardagh when it helped the company to launch its first products in 2002.
Ardagh’s designers took an architectural icon as an inspiration for the striking diamond design to reflect the enduring, premium nature of the brand, as well as the high quality of water inside each bottle.
The bottle, inspired by the classic architecture of Harrogate, has been designed to be instantly recognisable with premium appeal.
The bottle’s diamonds disperse light to create a fresh, sparkling effect.
It is designed to create stand out on shelf or back of bar, attracting new and existing customers to buy across the range.
A particular feature of the glass bottle is that when filled, the diamond features are enhanced as light refracts to bring the bottle to life and create almost a wave effect.
Ardagh says it represents an effective means of interacting packaging with the consumer, a particular benefit of intricately embossed glass.
Whilst retaining its iconic colour palette of black, white and silver; the new labels introduce classic typography from Harrogate’s elegant heyday and combine subtle art deco and Middle-Eastern background patterns inspired by the town’s past.
The new branding brings the heritage of Harrogate to life in a contemporary way that will appeal to consumers.
The refreshed, clean design is an evolution of the original bottle and branding, created by Ardagh in 2002, and demonstrates the remarkable changes taking place at the Yorkshire based company.
The new Harrogate Spring Water bottle represents the purity and exceptional quality of the water, whilst the labels provide even more premium appeal.
Under a sponsorship agreement with the England and Wales Cricket Board (ECB) the new ‘Diamond Bottles’ will carry the England Cricket logo and ‘Official Water of England Cricket’ copy on all new labels and packaging.
