Tetra Pak said five more of its packages have been certified by the Swedish Rheumatism Association (SRA) for their ease of use, bringing a total of 10 Tetra Pak packages to have received SRA’s approval since 2007.
Adopting internationally-recognized testing protocols, the association certifies products that are easy to open, close and use, recognizing the specific needs of people with reduced hand strength, including the elderly and those suffering from rheumatism-related diseases.
“Product functionality and consumer experience are principle drivers of our development activities,” says Charles Brand, VP Marketing and Product Management at Tetra Pak.
“The SRA has been an important partner in supporting us to develop and test products since 2004.”
Tetra Pak has introduced several openings and closures to enhance the functionality of packages, including HeliCap, a one-step screw cap designed to provide a good grip with a clearly visible tamper evidence ring, and DreamCap, an ergonomically designed closure for on-the-go consumption.
Shapes of packages have also been improved.
For instance, the new Tetra Brik Aseptic Edge range has an angled top, which allows more space for the fingers, making the cap easier to grip.
