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Europe: Brown carton for chilled products

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Elopak and Stora Enso have launched a gable top carton made from natural brown unbleached paperboard called Naturally Pure-Pak.

The new paperboard, Natura Life by Stora Enso, retains the natural brown color of the wood fibers and has a visible fiber structure.

Meanwhile, Arla Foods in Sweden announced the launch of several products in its organic EKO brand range using Pure-Pak cartons made of natural brown paperboard.

It is available in 1 liter and 500 ml sizes.

It runs on existing filling lines for both fresh and end of service life, ESL, products without modifications or changes in machine settings.

The cartons are 100% recyclable and can be recycled through existing channels.

The new paperboard is produced by Stora Enso, with the majority of fibers sourced from Swedish and Norwegian forests.