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Europe: BASF promotes responsible food consumption in Spain

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Young woman shopping in the supermarket

BASF is hosting a week of activities in Barcelona, Spain on responsible food consumption as part of its 150th anniversary celebrations.

The meeting facilitates co-creation, innovation, reflection and knowledge about the topic.

Experts from all areas of the food value chain as well as scientists, representatives from public authorities, artists and citizens are participating in the event from October 26 to 30, 2015.

The tour stop started today with a two-day summit with 100 attendees.

By 2050, nine billion people will live on this planet and food production will have to increase by 70% according to estimates by the Food Agricultural Organization.

Today, 805 million people – or 11 % of the world population – do not have sufficient food to follow a healthy diet, feeding the growing world population responsibly is a crucial challenge, says BASF.

“We must encourage the involvement of all stakeholders in the value chain, from the farmer to the final consumer, to identify sustainable solutions for responsible food consumption,” said Dr. Erwin Rauhe, senior VP and CEO of BASF Española.

“During the Creator Space tour in Barcelona, we will focus on three specific areas together with our stakeholders: How to help citizens adopt a healthier and more sustainable diet and lifestyle, how to use water more efficiently in the agricultural sector, and how to avoid food waste and improve waste management.”

The Creator Space tour stop in Barcelona is supported by the Waste Agency of Catalonia; the Food and Agriculture Research and Technology Institute of the Department of Agriculture, Livestock, Fisheries, Food and the Natural Environment of the Catalan government; and the Mediterranean Diet Foundation (Fundación Dieta Mediterránea).

Besides the summit, BASF has scheduled events such as a themed dinner, cinema night, creative marathon and an cultural installation.