Mondelez International has begun to make and sell Oreo biscuits in Morocco after investing almost US$11 million in a local production capacity to create the company’s largest Oreo production line in Africa.
The investment aims to serve Morocco’s 34 million people and expand the local biscuits market by generating more business for Mondelez International’s Morocco trade partners.
Mondelez Maroc, Mondelez International’s local subsidiary, will have the capacity to make as many as 900 million Oreo biscuits per year, or almost 2.5 million Oreo cookies per day in its Casablanca facility after completing installation of the high-tech production line and starting up in March 2015.
If laid side by side, that’s enough Oreo biscuits in a year to stretch the full length of Morocco more than 15 times.
Two years after completing the acquisition of Biscuiterie Industrielle du Moghreb, the US$11 million investment in the Casablanca plant reinforces Mondelez International’s presence and interest in Morocco.
With the investment, Mondelez Maroc will make Oreo more available to Moroccans, offering it in a range of attractive formats and at pricing that Moroccans can afford.
Capitalizing on its large and well-developed distribution network, Mondelez Maroc intends to make Oreo widely accessible in traditional- and modern-trade stores.