Chr. Hansen launches The Probiotics Institute – an online platform providing educational and scientific content on probiotics and the human microbiome.
As the interest in probiotics and the microbiome continues to grow, so does the number of misconceptions about probiotics and their benefits.
This initiative sets out to demystify and provide information about probiotics to healthcare professionals and B2B customers on a global scale.
The global online platform dedicated to educate and inspire about the world of probiotics and the human microbiome, providing relevant and engaging content on probiotics and the probiotic strains and solutions scientifically documented.
It provides scientific information about the usage and different benefits of probiotics, ranging from infants to seniors, and includes a guide for choosing the right probiotics.
Available first in English and, subsequently, in several other languages, the information is presented in an easily understandable format.
Chr. Hansen is also launching The Probiotics Institute (China), a service in Chinese specifically designed to match the needs of the Chinese market only.
It has also launched a locally hosted version of Chr. Hansen’s official website, in Chinese, for Chinese stakeholders to access the information on the website considerably faster and more smoothly.