Home Countries Europe: Chr. Hansen releases cultures for indulgent factor, gut health

Europe: Chr. Hansen releases cultures for indulgent factor, gut health

The newest generation of Premium cultures mark the beginning of a new chapter in Chr. Hansen’s ongoing collaboration with dairy producers to ensure their products remain relevant amid a shifting competitive landscape.
YoFlex® Premium and nu-trish® Premium are The Perfect Partner™ for creating high-textured yogurt with fewer additives and a healthier profile

Supporting one’s health has never been more important, and consumers around the world are increasingly interested in purchasing foods that support well-being while still being affordable amid growing economic uncertainty. Fresh dairy producers intending to keep pace with these trends must satisfy evolving demands while managing intense competition and shrinking margins within their industry.

Chr. Hansen has launched its next-generation Premium cultures, which aim to create indulgent, high-texture yogurt with fewer additives; reduce the need for expensive skim milk powder; or create healthier, premium yogurts with the optimal amount of probiotics.

YoFlex Premium uses good bacteria to create high texture naturally, reducing the need for expensive added ingredients, such as skim milk powder.

Using the ingredient, producers can make the change they need, whether it is differentiating their offerings within the premium segment with an all-natural ingredients list or reducing costs by reducing inputs.

“YoFlex Premium it yields exceptionally high mouth thickness and mild flavor, both of which are crucial for creating new taste experiences,” says Thomas Skaaning, senior vice president, Food Cultures & Enzymes.

“While taste is the primary differentiator for many dairies, the most strategic players in our industry succeed because they understand that texture is the other half of the equation, as it strongly influences how taste is perceived.”

“Earlier this year, results from a survey we conducted in France found that texture scored second-highest among purchase motivators for consumers buying yogurt and fermented milks, after value for money,” he adds.

In addition, the company has unveiled three new nu-trish Premium cultures that include the world’s most-documented probiotics linked to immune and digestive health, Bifidobacterium, BB-12 and Lactobacillus rhamnosus, LGG.

With recent events, six out of 10 survey respondents said they are more conscious of their immune health and general well-being than before.

Some 35% of global consumers have reported an increased use of foods to boost immunity, and more specifically, 70% of consumers in Europe and 77% in the US associate probiotics with helping to boost their immune health.